Case
The partner of the restaurant “A Bar” approached Laduchi Consult with a critical set of problems: mounting debts, a total lack of profit, a breakdown of trust between partners, and no unified vision for a recovery strategy. Despite these challenges, the restaurant possessed all the fundamental elements for success: a prime location, a high-end and stylish interior, and an imported executive chef.
Mission
Situation Assessment and Implementation of Crisis Management and Recovery Strategies in the Restaurant Business.
Note
The client claimed that they could not trust an externally hired specialist during the process.
Solution
- After one month of monitoring the staff’s activities, it became evident that the business owner was mismanaging the project, a trajectory that would lead the restaurant toward continuous and unsustainable expenses.
- We convinced the client that the founder needed to be replaced – for the sake of saving time and money, as well as for achieving mental peace of mind.
- An interim manager was appointed;
- A marketing strategy was developed;
- The supplier pricing system was optimized;
- Income and expenses were digitalized to ensure greater transparency for the founders.
Result
According to the business audit, the owner made the three most common mistakes:
- Lack of target audience analysis;
- Lack of a marketing strategy;
- Lack of a financial plan.
Within nine months, we brought the business back into balance. The restaurant became self-sustaining as the generation of losses was halted. By implementing a marketing strategy, we ensured a steady flow of loyal customers for “A Bar” restaurant.