{"id":3706,"date":"2026-04-04T13:56:36","date_gmt":"2026-04-04T13:56:36","guid":{"rendered":"https:\/\/kishmaria.com\/mental-genetics\/"},"modified":"2026-04-04T13:56:36","modified_gmt":"2026-04-04T13:56:36","slug":"mental-genetics","status":"publish","type":"post","link":"https:\/\/kishmaria.com\/tr\/mental-genetics\/","title":{"rendered":"Mental Genetics"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1122\" src=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-300x199.jpg 300w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-1024x678.jpg 1024w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-768x509.jpg 768w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8.jpg 1430w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Hikaye<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Davran\u0131\u015fsal genetik alan\u0131nda 12 y\u0131ll\u0131k deneyime sahip, ba\u015far\u0131 ve ki\u015fisel geli\u015fim dan\u0131\u015fman\u0131 Katerina Yaroslavskaya bize ba\u015fvurdu. Kendi e\u011fitim \u00fcr\u00fcn\u00fcn\u00fc olu\u015fturmaya ba\u015flam\u0131\u015ft\u0131; ancak t\u00fcm materyaller manuel olarak g\u00f6nderiliyor, sat\u0131\u015flar ise a\u011f\u0131rl\u0131kl\u0131 olarak arkada\u015flar ve tan\u0131d\u0131klar aras\u0131nda ger\u00e7ekle\u015fiyordu.<br \/> <\/span><\/p>\n<p><span style=\"color: #000000;\">Bilgi pazarlamas\u0131 (infomarketing) sekt\u00f6r\u00fcndeki yo\u011fun rekabet ortam\u0131nda Katerina; ki\u015fisel markas\u0131n\u0131 b\u00fcy\u00fctmeye, m\u00fc\u015fteri taban\u0131n\u0131 geni\u015fletmeye ve kendine \u00f6zg\u00fc benzersiz tarz\u0131n\u0131 geli\u015ftirmeye karar verdi.<br \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Mevcut \u00f6n haz\u0131rl\u0131k materyallerinin sistematik hale getirilmesi, sat\u0131\u015f s\u00fcre\u00e7lerinin otomatize edilmesi, marka imaj\u0131n\u0131n g\u00fc\u00e7lendirilmesi ile canl\u0131 kursun geli\u015ftirilmesi ve hayata ge\u00e7irilmesi konular\u0131nda bizden destek talep etti.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ama\u00e7<br \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ki\u015fisel marka ve sosyal medya stratejisinin geli\u015ftirilmesi, iki kursun olu\u015fturulmas\u0131, sat\u0131\u015f s\u00fcre\u00e7lerinin ve m\u00fc\u015fteri ileti\u015fiminin otomatize edilmesi.<br \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Uygun \u00c7\u00f6z\u00fcm<br \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Hedef kitlenin, do\u011frudan ve dolayl\u0131 rakiplerin incelenmesi, Katerina ile kurulan ileti\u015fim ve onun de\u011ferlerinin, felsefesinin ve yakla\u015f\u0131m\u0131n\u0131n analiz edilmesi sonucunda \u015funlar\u0131 ger\u00e7ekle\u015ftirdik:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Benzersiz bir ki\u015fisel marka olu\u015fturduk;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">Kapsaml\u0131 bir i\u015f konsepti haz\u0131rl\u0131k;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">Kurs web sitesini olu\u015fturduk ve sosyal medya y\u00f6netim stratejisini belirledik;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">Sunumlar\u0131 ve otomatize edilmi\u015f webinarlar\u0131 yay\u0131na ald\u0131k;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">\u0130ki kursu titizlikle haz\u0131rlay\u0131p Taplink ile entegre ettik.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Sonu\u00e7<br \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Sadece 3,5 ay i\u00e7erisinde, ba\u015fkalar\u0131n\u0131n ger\u00e7ekle\u015ftirmek i\u00e7in en az yar\u0131m y\u0131la ihtiya\u00e7 duydu\u011fu projeyi tamamlad\u0131k.<br \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Katerina i\u00e7in, sosyal medya \u00fczerinden faaliyet g\u00f6steren bir i\u015f ko\u00e7u (business coach) kimli\u011fine uygun bir ki\u015fisel marka paketi olu\u015fturuldu ve gelecekteki tan\u0131t\u0131m stratejileri belirlendi.<br \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Otomasyon sayesinde Katerina, hizmetlerini satmak i\u00e7in takip\u00e7ilerine ve potansiyel m\u00fc\u015fterilerine mesaj g\u00f6ndermek veya di\u011fer rutin i\u015flerle u\u011fra\u015fmak zorunda kalarak zaman kaybetmiyor. Bunun yerine, art\u0131k tamamlanm\u0131\u015f iki \u00e7evrimi\u00e7i \u00fcr\u00fcne sahip: &#8220;Ba\u015far\u0131ya Giden 15 Ad\u0131m&#8221; ve &#8220;Mutlu \u0130li\u015fkim&#8221;. <\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Hikaye Davran\u0131\u015fsal genetik alan\u0131nda 12 y\u0131ll\u0131k deneyime sahip, ba\u015far\u0131 ve ki\u015fisel geli\u015fim dan\u0131\u015fman\u0131 Katerina Yaroslavskaya bize ba\u015fvurdu. Kendi e\u011fitim \u00fcr\u00fcn\u00fcn\u00fc olu\u015fturmaya ba\u015flam\u0131\u015ft\u0131; ancak t\u00fcm materyaller manuel olarak g\u00f6nderiliyor, sat\u0131\u015flar ise a\u011f\u0131rl\u0131kl\u0131 olarak arkada\u015flar ve tan\u0131d\u0131klar aras\u0131nda ger\u00e7ekle\u015fiyordu. Bilgi pazarlamas\u0131 (infomarketing) sekt\u00f6r\u00fcndeki yo\u011fun rekabet ortam\u0131nda Katerina; ki\u015fisel markas\u0131n\u0131 b\u00fcy\u00fctmeye, m\u00fc\u015fteri taban\u0131n\u0131 geni\u015fletmeye ve kendine \u00f6zg\u00fc benzersiz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-ornekleri-veya-projeler"],"_links":{"self":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts\/3706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/comments?post=3706"}],"version-history":[{"count":0,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts\/3706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/media\/3705"}],"wp:attachment":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/media?parent=3706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/categories?post=3706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/tags?post=3706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}