{"id":3694,"date":"2026-04-04T14:20:13","date_gmt":"2026-04-04T14:20:13","guid":{"rendered":"https:\/\/kishmaria.com\/rumas\/"},"modified":"2026-04-04T14:20:13","modified_gmt":"2026-04-04T14:20:13","slug":"rumas","status":"publish","type":"post","link":"https:\/\/kishmaria.com\/tr\/rumas\/","title":{"rendered":"Ruma\u2019s"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1140\" src=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14-300x200.jpg 300w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14.jpg 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"color: #000000;\"><strong>Durum<br \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">2019 y\u0131l\u0131nda, pandemiden hemen \u00f6nce, m\u00fc\u015fterimiz Barselona&#8217;da iki Ruma\u2019s kahve d\u00fckkan\u0131 a\u00e7t\u0131. Ancak bu d\u00f6nem i\u015f geli\u015ftirme i\u00e7in elveri\u015fli bir zaman olmad\u0131 ve bu nedenle sahibi d\u00fckkanlar\u0131 ge\u00e7ici olarak kapatma karar\u0131 ald\u0131. Buna ra\u011fmen kira ve maa\u015f giderlerinin \u00f6denmesi zorunlulu\u011fu devam etti ve sonu\u00e7 olarak \u015firket iflas\u0131n e\u015fi\u011fine geldi.  <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Misyon<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Her iki i\u015fletmeyi de korumak amac\u0131yla maliyetlerin optimize edilmesi ve banka finansman\u0131n\u0131n sa\u011flanmas\u0131.<br \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Zorluk<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ruma\u2019s\u2019\u0131n sahibi her iki i\u015fletmeyi de elde tutmak istiyordu ancak pandemi ko\u015fullar\u0131nda bu pratik olarak imkans\u0131zd\u0131. Onu, bir i\u015fletmeye odaklanman\u0131n ve di\u011ferinden vazge\u00e7menin daha do\u011fru olaca\u011f\u0131 konusunda ikna ettik. <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00c7\u00f6z\u00fcm<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">M\u00fclk sahipleriyle kira bedelinin d\u00fc\u015f\u00fcr\u00fclmesi konusunda anla\u015fmaya vard\u0131k;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">Bankalarla kredi al\u0131m\u0131 konusunda m\u00fczakereleri ba\u015far\u0131yla y\u00fcr\u00fctt\u00fck ve k\u0131smen yat\u0131r\u0131m \u00e7ekmeyi ba\u015fard\u0131k;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">Uzla\u015fmaya yana\u015fmayan m\u00fclk sahibiyle kira s\u00f6zle\u015fmesini feshettik;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">\u015eirketin bankalar\u0131n &#8220;kara listesine&#8221; girmesini \u00f6nlemek ve finansal itibar\u0131n\u0131 korumak amac\u0131yla, olas\u0131 bir iflas durumuna kar\u015f\u0131 bir &#8220;B Plan\u0131&#8221; senaryosu geli\u015ftirdik.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><strong>Sonu\u00e7<br \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ruma\u2019s kahve i\u015fletmesi krizi geride b\u0131rakarak ba\u015far\u0131l\u0131 bir \u00f6rnek haline geldi \u2014 yabanc\u0131 bir \u00fclkede ba\u015far\u0131yla i\u015f y\u00fcr\u00fcten bir giri\u015fimcinin ilham verici hikayesi olarak Forbes platformunda yer ald\u0131.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Durum 2019 y\u0131l\u0131nda, pandemiden hemen \u00f6nce, m\u00fc\u015fterimiz Barselona&#8217;da iki Ruma\u2019s kahve d\u00fckkan\u0131 a\u00e7t\u0131. Ancak bu d\u00f6nem i\u015f geli\u015ftirme i\u00e7in elveri\u015fli bir zaman olmad\u0131 ve bu nedenle sahibi d\u00fckkanlar\u0131 ge\u00e7ici olarak kapatma karar\u0131 ald\u0131. Buna ra\u011fmen kira ve maa\u015f giderlerinin \u00f6denmesi zorunlulu\u011fu devam etti ve sonu\u00e7 olarak \u015firket iflas\u0131n e\u015fi\u011fine geldi. Misyon Her iki i\u015fletmeyi de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[41],"tags":[],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-ornekleri-veya-projeler"],"_links":{"self":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts\/3694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":0,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/media\/3693"}],"wp:attachment":[{"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kishmaria.com\/tr\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}