{"id":3438,"date":"2026-04-04T13:56:36","date_gmt":"2026-04-04T13:56:36","guid":{"rendered":"https:\/\/kishmaria.com\/mental-genetics\/"},"modified":"2026-04-04T13:56:36","modified_gmt":"2026-04-04T13:56:36","slug":"mental-genetics","status":"publish","type":"post","link":"https:\/\/kishmaria.com\/en\/mental-genetics\/","title":{"rendered":"Mental Genetics"},"content":{"rendered":"<p><span style=\"color: #000000;\"><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1122\" src=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-300x199.jpg 300w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-1024x678.jpg 1024w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8-768x509.jpg 768w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/8.jpg 1430w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Background<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">We were approached by Katerina Yaroslavskaya \u2013 the success and personal growth coach, consultant with over 12 years of experience in behavioral genetics. She started making her educational product but she would send all her materials by hand, making sales mostly to her friends and acquaintances. <\/span><\/p>\n<p><span style=\"color: #000000;\">In extremely competitive information marketing sector, Katerina sought to scale her personal brand by expanding the customer base and developing her own signature style.<\/span><\/p>\n<p><span style=\"color: #000000;\">She asked us to systematise the existing preliminary studies, automate the sales processes, improve her brand, develop and launch the live course.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Mission<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Develop a personal brand and social network strategy, create two courses and automate the sales processes and communication with clients.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Solution<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Following a thorough study of the target audience, direct and indirect competitors, communication with Katerina and getting insight into her values, philosophy and mindset, we:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Designed a unique personal brand;<\/span><\/li>\n<li><span style=\"color: #000000;\">Built a comprehensive business concept;<\/span><\/li>\n<li><span style=\"color: #000000;\">Made a website for the course and devised a social network maintenance strategy;<\/span><\/li>\n<li><span style=\"color: #000000;\">Developed presentations and auto-webinar;<\/span><\/li>\n<li><span style=\"color: #000000;\">Packed and integrated two courses into the taplink.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Result<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">In just 3.5 months, we accomplished a project that takes others at least half a year.<\/span><\/p>\n<p><span style=\"color: #000000;\">Made a personal brand package for Katerina as a business coach in social networks and built a further promotion concept.<\/span><\/p>\n<p><span style=\"color: #000000;\">Thanks to the automation, Katerina no longer has to waste her time on sending messages to her subscribers and potential clients, and on other such routine just to sell her services. Instead, she enjoys the result of two finished online products: \u201c15 steps to success\u201d and \u201cMy happy relationship\u201d. <\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Background We were approached by Katerina Yaroslavskaya \u2013 the success and personal growth coach, consultant with over 12 years of experience in behavioral genetics. She started making her educational product but she would send all her materials by hand, making sales mostly to her friends and acquaintances. In extremely competitive information marketing sector, Katerina sought [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"_links":{"self":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts\/3438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/comments?post=3438"}],"version-history":[{"count":0,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts\/3438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/media\/2837"}],"wp:attachment":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/media?parent=3438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/categories?post=3438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/tags?post=3438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}