{"id":3431,"date":"2026-04-04T14:20:13","date_gmt":"2026-04-04T14:20:13","guid":{"rendered":"https:\/\/kishmaria.com\/rumas\/"},"modified":"2026-05-08T14:34:47","modified_gmt":"2026-05-08T14:34:47","slug":"rumas","status":"publish","type":"post","link":"https:\/\/kishmaria.com\/en\/rumas\/","title":{"rendered":"Ruma\u2019s Coffee"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-1140\" src=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14-300x200.jpg 300w, https:\/\/kishmaria.com\/wp-content\/uploads\/2026\/04\/14.jpg 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"color: #000000;\"><strong>Case<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">In 2019, prior to the pandemic, our client opened two Ruma\u2019s coffee shops in Barcelona. However, this period proved unfavorable for business development, leading the owner to decide on their temporary closure. Despite this, the necessity of covering rent and payroll expenses persisted, ultimately pushing the company to the brink of bankruptcy.  <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Mission<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Cost optimization and securing bank financing to ensure both locations could be maintained.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Challenge<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The owner of Ruma\u2019s wanted to keep both locations, although under pandemic conditions, this was practically impossible. We convinced them that it would be better to concentrate on one location and let the other one go. <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Solution<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">We negotiated with landlords to reduce rent;<\/span><\/li>\n<li><span style=\"color: #000000;\">We managed to negotiate with banks regarding loans and partially secured investments;<br \/><\/span><\/li>\n<li><span style=\"color: #000000;\">We terminated the lease agreement with the landlord who was unwilling to compromise;<\/span><\/li>\n<li><span style=\"color: #000000;\">We developed a &#8220;Plan B&#8221; scenario in case of potential bankruptcy, to ensure the company avoided being &#8220;blacklisted&#8221; by banks and maintained its financial reputation.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><strong>Result<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ruma\u2019s coffee business survived the crisis and became a success story\u2014it was featured on the Forbes platform as an inspiring tale of an entrepreneur successfully running a business in a foreign country.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Case In 2019, prior to the pandemic, our client opened two Ruma\u2019s coffee shops in Barcelona. However, this period proved unfavorable for business development, leading the owner to decide on their temporary closure. Despite this, the necessity of covering rent and payroll expenses persisted, ultimately pushing the company to the brink of bankruptcy. Mission Cost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"_links":{"self":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts\/3431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/comments?post=3431"}],"version-history":[{"count":1,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts\/3431\/revisions"}],"predecessor-version":[{"id":3432,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/posts\/3431\/revisions\/3432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/media\/2831"}],"wp:attachment":[{"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/media?parent=3431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/categories?post=3431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kishmaria.com\/en\/wp-json\/wp\/v2\/tags?post=3431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}